Articles & projects

Experiential Fabrication & Brand Activations: guides & ideas.

Planning advice, materials and project possibilities for experiential fabrication & brand activations.

Sculptural ivory wedding installation at dusk, a fictional event design concept

Experiential Fabrication & Brand Activations

Custom Scenery for Weddings, Galas and Exhibitions: A Planner's Guide

A planner's guide to custom event scenery: when to build instead of rent, how weddings, galas and exhibitions differ, and how to plan install and strike.

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Curved orange pavilion with product displays at an outdoor event, an illustrative concept

Experiential Fabrication & Brand Activations

How to Brief a Custom Brand Pavilion or Pop-Up Build

What to put in a pop-up fabrication brief for a brand pavilion: venue rules, temporary structure permits, flame-resistant materials and load-in and load-out.

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Human-height video doorbell prop beside event visitors, an illustrative activation concept

Experiential Fabrication & Brand Activations

Giant Product Replicas for Brand Activations: Scale, Materials and Touring

Plan oversized product props for a brand activation: choosing scale, foam, wood, metal and acrylic, camera-ready finishes, crating and touring durability.

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